TikTok's $1 billion target is small compared to YouTube's overall creator payouts. See how much six creators have earned through the Creator Fund TikTok told Insider it considers factors like video view counts, video engagement, and the location in which a video was seen, when determining Creator Fund payouts. The fund is essentially a big pot of money TikTok uses to pay a subset of creators with at least 10,000 followers who have generated 100,000 video views in the previous 30-day period. The company has not publicly shared how much it's paid out so far from that original commitment. In 2020, TikTok launched a Creator Fund, pledging to pay its users a total of $1 billion over a three-year period. Social platforms across the industry are experimenting with the best way to compensate short-video creators as the format booms. Read about how much one TikToker makes from his audience through its gifting feature on livestreams It's also introduced features like tipping, subscriptions, and gifting that allows users to pay creators in a virtual currency that can later be converted into dollars. Many of the TikTok features that help creators make money put the onus of paying them on outside parties, such as marketers and fans.įor example, TikTok rolled out in 2019 a match-making platform for brands and creators, and in 2021 a tool to streamline influencer marketing. Still, TikTok's overall payouts thus far have paled in comparison to ad-revenue sharing for long-form videos from competitors like YouTube. Read more about how much the TikToker earns in a month, from brand deals to the Creator Fund Vi Luong, a TikToker with around 1 million followers on the platform, previously told Insider she had been earning $150 to $300 a month from the Creator Fund, one of the app's built-in monetization features, depending on how often she posts content and how well it performs. TikTok has introduced several features over the last few years to try to help creators make money, including compensating them out of its own pocket through programs like its Creator Fund. Others look outside TikTok, joining platforms like YouTube or Twitch, which have more mature in-app monetization programs. Some turn to brand deals as a way to earn a living. That question has been top of mind for many influencers who have taken off on the app. TikTok can be a powerful platform for creators looking to build an audience. Click here for Morning Brew’s privacy policy. It usually runs local challenges and contests and trends through the use of hashtags.This helps the app to generate viral content for specific areas.By clicking “Sign Up,” you also agree to marketing emails from both Insider and Morning Brew and you accept Insider’s Terms and Privacy Policy. Besides this, Tik Tok shows its users recommended videos on their “for you page”, which are based on what they usually watch, like and share and that way they are also updated on the latest trends and can get inspired too.ĭespite being a global app, tik tok has actually a localised content. These short videos can be also edited: sped up, slowed down or added filters.The background music can be chosen from a variety of music genres from the app. Tik Tok users can create different video content which can include dances, challenges or funny stories that often feature music in the background. It also has offices all over the world including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo. In october 2018 it was the most downloaded video app in the App Store and in 2019 it hit 1 billion downloads on a global level, being the 7th most used app of the decade. Since it was launched, Tik Tok has become popular worldwide and the number of users keeps growing. Tik Tok is a Chinese social media app owned by the Byte Dance internet technology company based in Beijing and founded in 2012 by Zhang Yiming.Īt the beginning the app was called Musical.ly, then Byte Dance took it over and it became Tik Tok which is now a social media platform that allows its users to create and share 15 to 60 seconds long videos on any topic, usually lip-syncing, memes or dances.
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